Stadion KV Mechelen
Achter de kazerne: high traffic bars during football matches, fancy service stations during corporate events.
The soul of the club translated into a service point?
Stylish, instantly recognisable, and built to handle high volumes. Exactly what we designed for Royal football club Mechelen.
A place where fans feel at home, while also accommodating corporate events with ease.
Verels Café
Together with the club’s operational experts, we rethought the service flow — removing one service point and elevating the remaining bars from functional to on-brand and memorable.
We designed a space that performs seamlessly on match days as well as during corporate events, while fully reflecting the club’s DNA.
Clever space planning and on-brand experience
We started with clever space planning to lead customers through the store to the bar and immersed them in bespoke, on-brand, and on-theme wall art, signage, and infographics. We teamed up with Helbig from Kortrijk for the modular rack systems, which are finished with olive wood laminate.
