Pureto Leuven
Make mashed potatos great again.
Pureto franchise, Leuven!
On-Brand, Recognisable, Instagrammable,
with a big fat Nachtraven stamp on it!
Pureto serves mashed potatoes,
dressed in a modern outfit.
The client briefing:
Create "the feeling of being at your grandma’s, just not at your grandma’s".
Nachtraven took on the quest for the perfect desgin balance.
Vintage interior design without the clichés.
Cosy vibes, warm comfort, and proper mashed potatoes.
Pureto all the way
Pureto red (the brand color) was an obvious choice, enhanced by warm materials, comfortable seating, and iconic brand elements that are unmistakably Pureto.
The design is not only refined from a brand-strategic perspective, but also structured to ensure that its elements can be seamlessly rolled out across future locations.
Fast to build, memorable, and profitable.
Making mashed potatoes sexy again.
The mission of ‘Gaetan and Gilles’ (our clients and partners in design crime).
Our deep dive into purée revealed one simple truth: a crushed potato isn’t exactly sexy.
By abstracting shapes and textures, we uncovered the right design language to translate the sensuality of Pureto’s purée into a lasting spatial experience.
